The Ultimate
Travel Hack
Over the past year, I’ve been busy writing my way through global campaigns, partnerships and high-impact brand moments seen by millions of travellers worldwide.
USA & Canada Brand Campaign
Part of Skyscanner’s biggest-ever North American campaign, I led copy across the US and Canada, delivering work forecast to deliver over 900 million high-impact impressions. The campaign brought the “Ultimate Travel Hack” platform to life through two worlds, Conspiracy Theorists and the Gamer Family, contrasting chaotic travel “hacks” with the simplicity of using Skyscanner.
Chappell Roan Reactive
When Chappell Roan’s song The Subway sparked a tourism boom in Saskatchewan, my chronically-online-self spotted it as an opportunity, which led to this fast-turn activation outside her shows in Pasadena.
Scottish Rugby
Traveling with the team? Now that’s following rugby.
A bit of fun outside of Murrayfield Stadium encouraging Scotland fans to experience rugby everywhere.
Team India Reactive
When India lifted the T20 World Cup, we didn’t just watch, we joined in. Using live scores and reactive copy, with team captain Sky (fitting... we know) leading the charge, we turned a national moment into a trust building one with travellers across India.
Canada/US Reactive
When things got a bit tense in North America last summer, we offered Canadians an alternative: Europe.
